Archive · 13 Jan 2026
India's Whisky Tourism Emerges as Global Destination
India is becoming a new destination for whisky tourism, just like Scotland and Kentucky.
Whisky companies in India are opening visitor centres where people can learn about how whisky is made, take tours, and taste different kinds of whisky.
These centres are not just for fun; they help people understand the craft and history behind Indian whiskies.
For example, the Paul John Whisky Visitor Centre in Goa had over 8,000 visitors last year, and most of them were from India.
The centres are designed to educate visitors and build trust in the brand, not to make a lot of money.
Another centre, Indri at Piccadilly Distillery in Haryana, is currently invite-only and shows the complete journey of making whisky.
Experts believe that with the right support, whisky tourism can attract more visitors, create jobs, and add value to tourism in India.
India's single malt whisky producers are developing whisky tourism, similar to Scotland and Kentucky.
Visitor centres like Paul John in Goa and Piccadilly in Haryana offer immersive experiences, including tours and tastings.
The Paul John Whisky Visitor Centre had over 8,000 visitors in FY25, with a steady year-on-year growth of 10–12%.
Most visitors to these centres are domestic, but international visitors are a growing segment.
Whisky tourism in India is focused on education, brand immersion, and trust-building, not on generating profit.
- Who
- Indian single malt whisky producers like Amrut, Paul John, Radico Khaitan, Piccadilly, and Diageo India
- What
- Emergence of whisky tourism in India, with visitor centres offering immersive experiences
- When
- Growing consumer curiosity and increasing awareness of Indian single malts
- Where
- Visitor centres in Goa (Paul John) and Haryana (Piccadilly)
- Why
- To cater to a more discerning consumer interested in the story, history, and craft of whisky
- Primary Category
- BUSINESS
- Secondary Category
- Alcohol
- Tertiary Category
- Whisky
- Quaternary Category
- Tourism
- Visitor Centre
- Paul John Whisky Visitor Centre, Goa
- Visitor Count
- 8,000 visitors in FY25
- Growth Rate
- 10–12% year-on-year
- Domestic Visitors
- Over 80%
- International Visitors
- Steadily growing segment
- Visitor Centre Focus
- Education, brand immersion, and trust-building