Archive · 10 Nov 2025
India's Women's Cricket World Cup Win Boosts Brand Deals and Sport's Future
India's girls' cricket team just won the big World Cup, and it's making a huge splash!
Lots of people watched the game, and now big companies want to give money to the players for advertising.
Some players are even asking for twice as much money as before for their deals!
Companies like Hyundai and the State Bank of India are already working with some of these stars.
However, some people wonder if this excitement will last, or if companies will forget about women's sports once the big win is over.
It's easier for brands to work with cricket players because so many people watch it, but other sports for women don't get as much attention.
For women's sports to keep growing, they need more games to be played and shown on TV.
Globally, women's sports are becoming more valuable, and people hope Indian brands will also start supporting women athletes more consistently.
India's women's cricket team achieved a historic maiden World Cup victory, drawing massive viewership.
The win has led to a significant increase in brand interest and endorsement opportunities for the players.
Some star players have seen their endorsement fees double, with new deals being signed with major companies.
There is skepticism about the sustainability of this excitement, with concerns that brand interest may wane after the initial hype.
The success highlights the disparity in sponsorship, with cricket dominating the market, and raises hopes for greater investment in other women's sports.
- Who
- The Indian women's cricket team, including star players like Smriti Mandhana, Harmanpreet Kaur, and Jemimah Rodrigues, along with talent managers, brands, and sports analysts.
- What
- Following India's maiden Women's World Cup victory, there's a surge in brand interest and endorsements for the players, raising questions about the long-term impact on women's sports in India.
- When
- Following the World Cup victory on November 2nd, with ongoing discussions about the future.
- Where
- India, with discussions referencing global sports market trends.
- Why
- To assess the immediate and potential long-term commercial benefits and impact on the visibility and growth of women's sports in India, beyond just cricket.
Talent Managers and Brands (Skeptical)
Supporters and Brands (Hopeful)
Sustainability of Excitement
Talent Managers and Brands (Skeptical)
Express skepticism about whether the current excitement for women brand ambassadors in sports will last after the initial victory buzz fades.
Supporters and Brands (Hopeful)
Believe the historic victory is a significant step that will lead to lasting influence and continued brand interest.
Brand Endorsement Focus
Talent Managers and Brands (Skeptical)
Note that women players struggle with brand endorsements outside of cricket and that much depends on consistent broadcasting and future events.
Supporters and Brands (Hopeful)
Highlight that brands are now actively reaching out to women cricketers, indicating a shift in the market.
Long-Term Investment vs. Hype
Talent Managers and Brands (Skeptical)
Emphasize the need for brands to have a long-term vision and invest consistently, cautioning against merely riding the current wave of hype.
Supporters and Brands (Hopeful)
Acknowledge that while some collaborations are transactional, long-term contracts are being secured, indicating a growing commitment.
- Viewership for Final
- 185 million cumulative viewers on JioHotstar
- Brand Deal Impact
- Some players hiked endorsement fees by 80-100%
- Top Brand Endorsers
- Smriti Mandhana, Harmanpreet Kaur, Jemimah Rodrigues
- Major Brand Partners
- Hyundai Motor, State Bank of India (SBI), Omaxe, Surf Excel
- Market Share in Sponsorship
- Over 85% of India's sports sponsorship market goes to cricket, primarily male cricketers.
- Global Women's Sports Value
- $2.35 billion worldwide in 2024 (Deloitte report)
- Key Non-Cricket Athletes
- P.V. Sindhu, Phogat sisters, Sakshi Malik, M.C. Mary Kom
Sources
Jemimah Rodrigues won more than just a cricket tournament. She holds up a vision of India that leaves no one behind
Jemimah Rodrigues – ‘Seeing parents say they want their sons to play like me feels incredibly special’
I am Excited To See How Our World Cup Victory Will Transform Women's Cricket's Future”- Jemimah Rodrigues
