Cricket Rights Costs Challenge India’s Sports Media Business

JioStar spends a lot of money to show sports, especially cricket.

Cricket attracts huge audiences and advertisers in India.

However, the rights to show cricket have become much more expensive.

Advertising income is not growing as quickly as those costs.

This can make sports broadcasting difficult to profit from directly.

Companies may still buy these rights because they help attract subscribers and make advertising more valuable.

Experts suggest using shoppable ads and other new ways to earn money.

They also see sports like kabaddi and football as ways to diversify beyond cricket.