Archive · 22 Jan 2026
Senco Gold Acquires 68% Stake in Melorra Owner
Senco Gold, a jewelry company, is buying a big part (68%) of another jewelry company called August Jewellery Private Limited (AJPL), which owns the brand Melorra.
This deal costs Rs 68 crore.
AJPL makes and sells lightweight, trendy jewelry and has 21 stores in India.
Senco Gold wants to use this deal to sell more jewelry online and in stores, and to reach younger customers.
The deal should be finished by April 30, 2026.
AJPL was started in 2015 and is based in Bengaluru.
Senco Gold is already managing AJPL's stores.
The company reported a turnover of Rs 33.25 crore in the financial year 2025.
Senco Gold's board approved the acquisition of a 68% stake in AJPL for Rs 68 crore.
AJPL, the parent company of Melorra, reported a FY25 turnover of Rs 33.25 crore.
The acquisition aims to strengthen Senco Gold's digital and omnichannel presence.
AJPL operates 21 stores across India and focuses on lightweight, trend-driven jewelry.
The transaction is expected to be completed by April 30, 2026, and does not require regulatory approvals.
- Who
- Senco Gold Ltd and August Jewellery Private Limited (AJPL)
- What
- Acquisition of 68% stake in AJPL by Senco Gold
- When
- Expected completion by April 30, 2026
- Where
- India (AJPL headquartered in Bengaluru)
- Why
- To strengthen digital and omnichannel presence and tap the young consumer segment
- Acquisition Cost
- Rs 68 crore
- Target Company
- August Jewellery Private Limited (AJPL)
- Stake Acquired
- 68%
- AJPL Turnover (FY25)
- Rs 33.25 crore
- AJPL Stores in India
- 21
- Expected Completion Date
- April 30, 2026
- AJPL Headquarters
- Bengaluru
- AJPL Incorporation Date
- January 2015
