Archive · 26 May 2025
IIMA Students Inspired by Entrepreneur's Music-Based Journey
Imagine a techie who turned his love for singing into a business!
Sunil Koshy did just that.
He started 'Mug to Mike' to help people enjoy music, even if they only sing in the shower.
He shared his inspiring story with business students at IIMA, showing them how to build a community and pursue their dreams.
This unusual approach, now a case study, teaches important business lessons by using music as an example.
The platform has already trained thousands of people across India and the UAE, proving that passion can be a powerful tool for success.
Sunil Koshy, founder of 'Mug to Mike', shared his entrepreneurial journey with IIMA students.
Koshy's platform helps amateur singers rediscover joy through music.
'Mug to Mike' was launched in 2013 and has trained over 15,000 people.
His journey is now a case study taught at business schools.
Koshy's platform provides a community for those wanting to improve their singing.
- Who
- Sunil Koshy, a vocal coach and entrepreneur, and students from the Indian Institute of Management Ahmedabad (IIMA).
- What
- Sunil Koshy, founder of 'Mug to Mike', shared his journey with IIMA students, inspiring them to pursue their passions.
- When
- On a Sunday evening
- Where
- Bengaluru, India
- Why
- To inspire students to follow their passions and demonstrate a unique business model.
- Platform
- Mug to Mike, a platform for amateur singers
- People Trained
- Over 15,000
- Platform Launched
- 2013
- Case Study Institution
- Harvard Business Publishing