Archive · 1 Sep 2025
GOBOULT Rebrands, Plans IPO, Targets Premium Market
GOBOULT, which used to be called Boult, is changing its image to aim for more expensive products.
They're also getting ready to sell shares in the stock market within 18 months.
The company is making a big marketing push and putting money into research to develop new tech, including AI.
GOBOULT wants to be in lots more stores where people can buy their products, from 3,000 to 30,000 stores, and plans to sell more products internationally.
They made Rs 800 crore last year and want to make even more this year.
The company is hoping to attract customers who make more money and also wants more women to buy their products.
They also plan to get more funding before they sell shares to the public.
GOBOULT, formerly Boult, is rebranding to focus on premium products and future tech.
The company plans an IPO within 18 months and is investing in R&D.
GOBOULT aims to increase its offline presence to over 30,000 stores within 18 months.
The company closed FY25 at Rs 800 crore and targets Rs 1,000 crore in FY26.
GOBOULT is targeting higher-income users and women to expand its market.
- Who
- GOBOULT (formerly Boult)
- What
- Rebranded, targeting premium market, planning IPO, and expanding offline and international presence.
- When
- Over the next 18 months
- Where
- Focusing on offline expansion across India
- Why
- To lead the shift towards a premium experience and prepare for an IPO.
- Company Name
- GOBOULT (formerly Boult)
- Business
- Smart wearables and hearables
- Rebranding Reason
- Shift to premium market
- IPO Timeline
- 18 months
- FY25 Revenue
- Rs 800 crore
- FY26 Revenue Target
- Rs 1,000 crore
- Offline Store Target
- 30,000+ stores in 18 months
- Target User Cohorts
- Higher-income users, women