Archive · 28 Jul 2025
Radico Khaitan Enters Luxury Vodka Market with New Brand
Imagine a company that makes alcohol, Radico Khaitan, just released a new, fancy vodka called 'The Spirit of Kashmyr'.
They say it's India's first luxury vodka brand.
It's like a really special drink, using things like Himalayan water and grains, with one type having saffron from a place called Pampore.
They're starting to sell it in Uttar Pradesh and then plan to sell it in other places like Goa and Maharashtra.
The company already sells lots of vodka, but now they want to make even more money by selling a more expensive kind.
They hope people will like it and are planning to advertise it everywhere.
Radico Khaitan launched 'The Spirit of Kashmyr' vodka.
The launch marks the company's entry into the luxury vodka segment.
The vodka is initially launching in Uttar Pradesh, followed by other key markets.
The brand includes two variants: Indian Natural Vodka and Indian Saffron Vodka.
Radico Khaitan aims to expand its portfolio and capitalize on premiumization.
- Who
- Radico Khaitan Limited launched the new vodka brand.
- What
- Radico Khaitan launched 'The Spirit of Kashmyr' vodka.
- When
- The launch happened on Monday.
- Where
- The brand is initially launching in Uttar Pradesh.
- Why
- To enter the luxury vodka segment and capitalize on premiumization.
- Product Name
- The Spirit of Kashmyr
- Company
- Radico Khaitan Limited
- Initial Launch Location
- Uttar Pradesh
- Variants
- Indian Natural Vodka and Indian Saffron Vodka
- Price (Saffron Variant)
- ₹3,000
- Market Share (Vodka Segment)
- 60%+