Archive · 31 Oct 2025
Visa Data Shows Post-Singapore Grand Prix Tourism Boosted by Affluent Travelers
After the big Formula 1 race in Singapore, lots of people who came to watch decided to visit other places nearby.
They often stayed a few extra days and spent more money than usual.
Richer travelers, in particular, spent even more money and visited places far away like Europe or North America.
Many of these travelers used special cards or phones that could pay with just a tap, and this was popular everywhere they went.
This shows that big events help tourism not just in the city where they happen, but also in other countries.
Companies like Visa use this information to help businesses understand how people like to travel and spend money.
About 20% of attendees made post-race travel plans, extending their trips by an average of 3.5 days.
Long-haul travelers from outside Asia were more likely to visit at least one other country after the race.
Top post-race destinations included Indonesia, Malaysia, Thailand, Australia, and Japan, with spending patterns varying by location.
Affluent travelers were more likely to extend their trips and spent approximately 20% more per person than other travelers.
Contactless payments were used in an estimated 85% of face-to-face transactions by travelers visiting other countries post-race.
- Who
- Visa, analyzing data from Formula 1 Singapore Grand Prix attendees and visitors.
- What
- New data reveals that a significant portion of attendees engaged in post-race travel and increased spending, with affluent travelers being key drivers of this trend. Contactless payment methods were widely adopted.
- When
- Following the Formula 1 Singapore Grand Prix race weekend.
- Where
- Singapore served as the starting point for travel that extended to other parts of Asia Pacific, including Indonesia, Malaysia, Thailand, Australia, and Japan.
- Why
- Major events like the Grand Prix create spillover effects, driving tourism and economic activity beyond the event's immediate location, with evolving traveler preferences favoring convenient payment methods.
- Event
- Formula 1 Singapore Grand Prix
- Data Provider
- Visa
- Key Finding
- Significant post-race travel and spending by attendees
- Dominant Spending Group
- Affluent travelers
- Payment Trend
- High adoption of contactless payments
- Top Post-Race Destinations
- Indonesia, Malaysia, Thailand, Australia, Japan