Archive · 7 Sep 2025
Swiss Watchmakers Hopeful Despite US Tariffs
Swiss watchmakers are a bit worried because the US put a big tax (39%) on their products.
This makes things more expensive for Americans buying Swiss watches.
They are hoping the government can fix this.
To avoid the tax, some companies sent extra watches to the US before the tax started.
The companies met in Geneva to talk about this, and while some are slowing down, others are still expanding in the US.
A big worry is the tariffs will be in place long-term.
Some companies remain optimistic.
Overall, the watchmakers hope the US and Switzerland can reach a better trade agreement soon.
Swiss watchmakers are navigating a 39% tariff on products exported to the US.
The US is a major market for Swiss watches, accounting for about 20% of exports.
July saw a rise in exports due to companies rushing shipments before tariffs.
Some companies are pausing US market entry, while others continue expansion plans.
Executives at Geneva meeting hope for a better trade deal.
- Who
- Swiss watchmakers and the US government.
- What
- Facing 39% US tariffs.
- When
- July 2025
- Where
- Geneva and US.
- Why
- US tariffs imposed on Swiss goods.
- US Tariff Rate
- 39%
- Swiss Watch Exports to US (H1 2025)
- 2.6 billion Swiss francs
- July Export Increase
- 6.9% (year-over-year)
- Brands at Geneva Meeting
- 66
- Meeting Location
- Geneva
- Meeting Purpose
- Annual watch gathering