Archive · 23 Sep 2026
FMCG and Kirana Lead India’s Festive MSME Credit Demand
Small businesses often borrow money before festivals so they can buy enough products to sell.
Grocery shops and fast-moving consumer goods businesses are expected to need the most extra credit.
Their loan inquiries may rise by 42%.
Clothing businesses are next, with expected growth of 38%.
Electronics businesses may also borrow more because customers often use no-cost monthly payment plans.
These payment plans can delay when sellers receive their money.
Online festive shopping in India is expected to grow in 2026, which may encourage more businesses to prepare inventory.
Overall, businesses are borrowing to manage stock, sales timing, and delayed customer payments.
FMCG and kirana businesses are projected to see a 42% rise in festive loan inquiries, the highest among listed MSME sectors.
Ready-made garments rank second, with projected loan-inquiry growth of 38% and 8,827 loans already recorded on FlexiLoans.
Durables and electronics are expected to see 31% growth in festive loan inquiries, despite projected electronics GMV growth moderating to 15–17%.
Loan inquiries are projected to rise 26% for mobile and accessories, 24% for jewellery, 22% for auto ancillaries, and 18% for pharmacy.
Festive credit demand typically rises 30–45 days before sales as businesses purchase inventory ahead of increased consumer spending.
- Who
- Indian MSMEs, especially FMCG, kirana, garment, electronics, mobile, jewellery, auto-ancillary, and pharmacy businesses.
- What
- Businesses are projected to seek more festive working-capital credit, led by FMCG and kirana enterprises.
- When
- The projections concern the 2026 festive period; credit demand generally leads festive sales by 30–45 days.
- Where
- India.
- Why
- Businesses need funds to purchase inventory before festive demand increases and to manage delays in receiving consumer payments.
- Top projected sector
- FMCG and kirana, with 42% growth in festive loan inquiries
- Second-ranked sector
- Ready-made garments, with 38% projected growth
- Garment loans on FlexiLoans
- 8,827 loans
- Electronics inquiry growth
- 31%
- Online festive GMV forecast
- ₹1.50–1.55 lakh crore in 2026, up 25% year on year
- Online festive shoppers
- 180–185 million expected in 2026, compared with around 160 million in 2025
- Electronics payment pattern
- Around 80% of 2025 electronics and appliance sales used no-cost EMI