3 weeks ago
Tollywood producer admits box office collection numbers are inflated
Producer Naga Vamsi makes Telugu movies, which are very popular with many fans.
Movie companies often put up posters that say how much money a movie earned.
Naga Vamsi said these numbers are not always exact.
He admitted that movie companies usually make the numbers a little bigger.
He said they do this to make fans happy, not to trick people.
He said if a movie really earns Rs 100, the company might say Rs 110.
He also said they do not tell very big lies, like saying Rs 200 for a Rs 100 movie.
Other companies that count movie earnings sometimes report different, smaller numbers.
For example, one movie was said to have earned Rs 56 crore on its first day, but a tracker counted about Rs 41 crore.
So the numbers on posters and the real numbers are often not the same.
Producer Naga Vamsi admitted on 'Raw Talks with VK' that Telugu cinema posters carry inflated box office numbers.
He said the industry never releases a poster without inflating a film's box office figures.
Vamsi claimed the practice is for fans' happiness, not financial gain, adding that a Rs 100 crore film might be reported as Rs 110 crore.
For Daaku Maharaaj, the production house claimed Rs 56 crore opening day and Rs 114 crore by day 5, while Sacnilk tracked Rs 41.24 crore and Rs 94.18 crore.
Kingdom's claimed Rs 82 crore opening weekend also differed from Sacnilk's estimate of Rs 65.76 crore.
- Who
- Producer Naga Vamsi of Sithara Entertainments, speaking on the show Raw Talks with VK.
- What
- Admitted that box office collection figures on Tollywood posters are inflated, and questioned the need for publishing exact numbers.
- Where
- Telugu film industry (Tollywood); the comments were made on Raw Talks with VK.
- When
- Date of the interview is not specified in the article.
- Why
- He said figures are rounded up to keep fans happy and invested in a film's performance, not to deceive for financial gain.
Producer's defense
Independent trackers' skepticism
Inflating box office numbers
Producer's defense
Naga Vamsi says the practice is modest (e.g., Rs 100 reported as Rs 110) and done for fans' happiness, not to deceive anyone for financial gain.
Independent trackers' skepticism
Independent trackers such as Sacnilk report significantly lower figures, and trade analysts and audiences routinely view official poster numbers with skepticism, leading to disputes over real earnings.
Need for accurate figures
Producer's defense
Vamsi questioned why there is any necessity to publish correct, exact numbers.
Independent trackers' skepticism
Trade analysts and independent tracking sites publish their own accounts of collections, indicating that accurate figures matter and are expected to differ from official claims.
Key facts
- Producer
- Naga Vamsi
- Production banner
- Sithara Entertainments
- Interview platform
- Raw Talks with VK
- Core admission
- Telugu cinema never releases a poster without inflating box office numbers
- Daaku Maharaaj opening day
- Production house: Rs 56 crore; Sacnilk: Rs 41.24 crore
- Daaku Maharaaj by day 5
- Production house: Rs 114 crore; Sacnilk: Rs 94.18 crore
- Kingdom opening weekend
- Production house: Rs 82 crore; Sacnilk: Rs 65.76 crore
- Notable productions
- Kingdom, Mad Square, Anaganaga Oka Raju, Daaku Maharaj, Lucky Baskhar
Quotes
Producer Naga Vamsi
Telugu film producer and banner owner of Sithara Entertainments
“Why is there a necessity to publish correct numbers? Suppose there is a film, and it collected Rs 90 to 100, why should it matter?”
indianexpress.com
“The Telugu cinema industry never releases a poster without inflating box office numbers of a film.”
indianexpress.com










