Archive · 28 Jul 2026
Range Rover SV demand surges after India-UK FTA
Jaguar Land Rover (JLR) India has reduced the prices of its luxury vehicles, the Range Rover SV and Range Rover Sport SV, by up to Rs 75 lakh due to the India-UK Free Trade Agreement (FTA).
This price cut has led to a significant increase in demand and enquiries for these models.
JLR India reported its strongest first-quarter retail sales performance on record, with over 1,600 units sold.
The Defender model remains the top seller, showcasing the continued popularity of luxury SUVs in India.
The FTA allows JLR to offer more exclusive and bespoke editions tailored to Indian consumers' aspirations.
JLR India reduced prices of Range Rover SV and Range Rover Sport SV by up to Rs 75 lakh due to the India-UK FTA.
Demand for these models has surged, with a notable rise in enquiries and interest.
JLR India reported its strongest first-quarter retail sales performance on record, with 1,665 units sold in Q1 FY27.
The Defender model remains the top-selling vehicle, highlighting the popularity of luxury SUVs in India.
The FTA allows JLR to offer more exclusive and bespoke editions tailored to Indian consumers' aspirations.
- Who
- Jaguar Land Rover (JLR) India
- What
- Price reduction of Range Rover SV and Range Rover Sport SV due to India-UK FTA
- When
- June quarter
- Where
- India
- Why
- To make luxury vehicles more accessible and drive demand
Positive Impact of FTA
Potential Market Saturation
Price Reduction and Demand
Positive Impact of FTA
The FTA has significantly reduced prices, making luxury vehicles more accessible and driving demand.
Potential Market Saturation
The market may become saturated as more buyers enter the luxury segment, potentially reducing exclusivity.
- Price Reduction
- Up to Rs 75 lakh
- Models Affected
- Range Rover SV and Range Rover Sport SV
- Q1 FY27 Retail Sales
- 1,665 units
- Q1 FY27 Wholesales
- 1,694 units
- Top Selling Model
- Defender