Archive · 24 Jan 2026
IIM Ahmedabad predicts 1 billion TV viewers by 2029
A report by IIM Ahmedabad says that by 2029, almost 1 billion people in India will be watching TV.
This is because more people are getting better jobs and more access to the internet.
The report also says that TV watching will grow a lot in rural areas and poorer states.
When people earn more money, they are more likely to watch TV.
The internet is also helping because people can watch TV and online videos at the same time.
The report used lots of data to make these predictions.
It shows that TV is still very important in India and will keep growing.
IIM Ahmedabad report predicts India's TV audience will reach 1.03 billion by 2029.
Annual growth rate of TV viewership estimated at 2-3%.
Rural areas and lower-income states expected to see sharp growth in TV viewership.
Internet penetration is a significant driver of TV audience growth.
Literacy rates and income levels are key factors influencing TV adoption.
- Who
- Indian Institute of Management Ahmedabad (IIM Ahmedabad)
- What
- Report predicting 1 billion TV viewers by 2029
- When
- Report published (exact date not specified)
- Where
- India
- Why
- Economic growth and internet penetration driving TV viewership
- Report Title
- Future of TV in India
- Authors
- Viswanath Pingali and Ankur Sinha
- Projected Viewers by 2029
- 1.03 billion
- Annual Growth Rate
- 2-3%
- Key Drivers
- Income growth, internet penetration, literacy rates
- Rural Impact
- Sharp growth in TV viewership
- Lower-Income States
- Penetration levels to match higher-income states by 2029
- Internet Penetration
- Complementary to TV viewership growth
