Archive · 28 Aug 2026
Quick Commerce Surges as Indians Shop Last-Minute Raksha Bandhan Gifts
Raksha Bandhan is a festival when brothers and sisters exchange gifts.
Many Indians used quick-commerce services to buy festival items at the last minute.
Flipkart Minutes said its Raksha Bandhan orders were three times higher this season.
People aged from Gen Z made up more than 40% of the shoppers.
Rakhis were the most popular purchase, but people also bought phones, earbuds, jewelry, sweets and clothes.
Shoppers in smaller cities as well as big cities used the service.
Buying was busiest between 4 p.m.
and 10 p.m.
This shows that people are using fast delivery for both everyday needs and special celebrations.
Raksha Bandhan orders on Flipkart Minutes increased threefold, with Gen Z making up more than 40% of shoppers.
Rakhi and fashion maang tikka purchases grew 20-fold and fourfold, respectively.
Flipkart Minutes sold more than 2,000 rakhis per minute during the festive rush.
Mobile phones, earbuds, gold coin bars and smartwatches were among the most popular gifts.
Shopping peaked from 4 p.m. to 10 p.m., while men's kurta orders rose 87% year-on-year.
- Who
- Indian shoppers, especially Gen Z consumers, and Flipkart Minutes.
- What
- Consumers increasingly used quick commerce for last-minute Raksha Bandhan gifts, decorations, sweets and festive clothing.
- When
- During this Raksha Bandhan season, with shopping peaking between 4 p.m. and 10 p.m.
- Where
- Across India, including Ahmedabad, Mumbai, Kolkata, Aurangabad, Madurai and Nawada.
- Why
- Shoppers sought rapid delivery for time-sensitive purchases and increasingly personalized gift combinations.
- Platform
- Flipkart Minutes
- Order growth
- Raksha Bandhan orders increased threefold this season.
- Gen Z share
- Gen Z accounted for more than 40% of shoppers.
- Fastest-growing categories
- Rakhi purchases grew 20X and fashion maang tikka purchases grew 4X.
- Rakhi sales rate
- More than 2,000 rakhis were sold every minute during the festive rush.
- Peak shopping time
- Demand was strongest between 4 p.m. and 10 p.m.
- Fashion growth
- Men's kurta orders increased 87% year-on-year.