Archive · 20 Aug 2025
Ishaan Khatter is the First Indian Face for BOSS Campaign
Hugo Boss is launching a new Fall/Winter 2025 campaign called "Be the Next," and Ishaan Khatter is the first Indian to be the face of this campaign.
The campaign is about showcasing ambitious people in different fields.
Along with Ishaan, other stars like Aaron Pierre, S.COUPS, Taylor Fritz, and Amelia Gray are also featured.
This choice highlights Hugo Boss's aim to show diverse people.
Ishaan's selection is a big step for Indian representation in the fashion world, because it means Indian talent is gaining more recognition in international fashion.
Ishaan Khatter is the first Indian face of BOSS's Fall/Winter 2025 'Be the Next' campaign.
The campaign features individuals making bold moves across various industries.
Other talents include Aaron Pierre, S.COUPS, Taylor Fritz, and Amelia Gray.
The campaign reflects Hugo Boss's emphasis on individuality and ambition.
Khatter's involvement represents a milestone for Indian representation in global fashion.
- Who
- Ishaan Khatter, Aaron Pierre, S.COUPS, Taylor Fritz, and Amelia Gray are featured.
- What
- Hugo Boss is launching its Fall/Winter 2025 "Be the Next" campaign.
- When
- The campaign is for the Fall/Winter 2025 collection.
- Where
- The campaign is global.
- Why
- The campaign celebrates ambition and individuality, and highlights boundary-breaking individuals.
- Brand
- BOSS
- Campaign Name
- Be the Next
- Collection
- Fall/Winter 2025
- Lead Talent
- Ishaan Khatter
- Key Theme
- Individuality and Ambition
