Archive · 27 Jan 2026

Starbucks CEO Brian Niccol's Changes and Future Plans

Starbucks CEO Brian Niccol's Changes and Future Plans

Starbucks' new CEO, Brian Niccol, has been making changes to improve the coffee chain.

He has spent money on training baristas, adding ceramic mugs, and bringing back condiment bars.

He also closed some stores.

Now, he wants to make the stores more comfortable, speed up service, and ensure there's always food available.

Investors are watching to see if these changes will help Starbucks grow.

The company has had some sales growth recently, and its shares have gone up.

However, there have been some strikes by workers who want better pay and working conditions.

Niccol is also focusing on making the customer experience warmer and more welcoming, like the coffee shop in the TV show 'Friends'.

He talks to the former CEO, Howard Schultz, for advice.

Sources