Archive · 23 Sep 2025
GST Cuts Fuel Festive Appliance Sales Surge
Because the government cut taxes on air conditioners and TVs, they are now cheaper.
This caused a big rush to buy them, with sales nearly doubling in some cases.
Many stores reported much higher sales than usual.
Since everyone was waiting for lower prices, the discounts led to a buying frenzy as the festive season started.
Experts predict sales will be much higher during this year's holiday season compared to the last.
GST rate reductions on appliances drove up sales.
Air conditioner sales increased by 20% due to the GST changes.
TV sales jumped by 35% on the first day of new rates.
Dealers anticipate appliance sales to double by Diwali compared to the previous year.
Overall festive season sales expected to reach 60-70% due to the tax cuts.
- Who
- Consumers, Appliance Dealers
- What
- Increase in appliance sales due to GST rate cuts
- When
- September 22, 2025 onwards
- Where
- India
- Why
- Reduced GST rates on appliances
- Date of GST Rate Change
- September 22, 2025
- RAC GST Reduction
- 28% to 18%
- AC Sales Increase
- 20%
- TV Sales Increase
- 35%
- Expected Sales Increase During Festive Season
- 60-70%
- Key Brands Mentioned
- Haier, Blue Star, Thomson, Kodak, Blaupunkt
Sources
Voltas prays for October heat as GST 2.0 takes effect
AC, TV dealers see spike in sales on day one as lower GST rate takes effect
AC, TV dealers see spike in sales on day one as lower GST rate takes effect
DC Edit | Next-Gen GST Rollout A Watershed Moment
AC, TV Dealers See Spike In Sales On Day One As Lower GST Rate Takes Effect
Voltas: Can GST cut, festive demand trigger comeback? Brokerages warn of as much as 28% downside