Archive · 29 Sep 2025
H&M Shifts Focus: Expanding in India, Closing Stores in Europe
H&M, a clothing company, is changing where it sells its clothes.
They're closing stores in Europe and North America because things are getting expensive and people aren't buying as much.
But they're opening more stores in India and Latin America, where there's more demand.
They started in Sweden a long time ago.
H&M is also trying new things like using Bollywood stars to get more people in India to like their clothes.
But, H&M has also had some problems like being accused of not treating workers well and being insensitive to some cultures.
H&M is reducing its presence in Europe and North America due to high costs and lower demand.
The retailer is expanding in Latin America with new store openings planned.
H&M is aggressively targeting the Indian market, including launching upmarket brands.
Sales in India increased to Rs 2,960 crore in FY23, but net profit has since dropped.
H&M has faced controversies related to labor practices, cultural insensitivity, and sustainability claims.
- Who
- H&M, a global fast-fashion retailer
- What
- Is shifting its focus by closing stores in Europe and expanding in India and Latin America
- When
- Expansion is ongoing with closures in 2024 and beyond.
- Where
- Focusing on India, Latin America, closing stores in Europe and North America.
- Why
- To adapt to changing consumer demands, rising costs, and market opportunities.
- Founded
- 1947 in Västerås, Sweden
- Stores Worldwide (2025)
- 4118
- India Sales (FY23)
- Rs 2,960 crore
- India Net Profit (FY23)
- Rs 43.6 crore
- India Stores
- 65
- Planned Closures
- 200 stores
- New Markets
- Venezuela, Paraguay, El Salvador