Indian Game Studios Monetizing Casual Games with New Strategies

Gaming companies in India are finding ways to make money from simple games.

They're doing this by getting players to buy small things inside the game or by showing ads.

Buying things in the game, like extra lives, needs players to keep coming back.

Ads can earn money faster, but might annoy players.

Some companies think that charging a little bit of money at a time, like buying a small packet of chips, will work well for Indian players.

They also buy the games of other studios, or partner with them, to make their own games even better.

They're testing games globally and if they are fun and make money, the company may invest in them more to keep them popular.