7 months ago
28 Years Later: The Bone Temple and Avatar: Fire & Ash Battle for MLK Weekend Box Office Lead
Two big movies, 28 Years Later: The Bone Temple and Avatar: Fire & Ash, are fighting to be the number one movie this MLK weekend.
They are both expected to make about $15 million over four days.
28 Years Later: The Bone Temple is a new movie, while Avatar: Fire & Ash has been in theaters for a few weeks.
There aren't many new movies out this weekend, so these two are the main ones to watch.
Critics really like 28 Years Later: The Bone Temple, and it's doing well in theaters.
Another movie, Marty Supreme, is also doing well and is about to become the highest-grossing A24 movie ever in the U.S.
28 Years Later: The Bone Temple and Avatar: Fire & Ash are battling for the top spot at the domestic box office over the MLK weekend.
Both films are expected to gross around $15 million over the four-day weekend.
28 Years Later: The Bone Temple had a strong start with $5.8 million on Friday, including $2.1 million from Thursday night previews.
Avatar: Fire & Ash is in its fifth weekend and has grossed a total of $365 million so far.
Marty Supreme is on track to become A24's highest-grossing movie at the domestic box office, surpassing Everything Everywhere All at Once.
- Who
- Sony's 28 Years Later: The Bone Temple and 20th Century Studios' Avatar: Fire & Ash
- What
- Box office battle for the MLK weekend lead
- Where
- Domestic box office
- When
- MLK weekend (four-day frame)
- Why
- Both films are competing for the top spot in a sluggish MLK weekend
Key facts
- 28 Years Later: The Bone Temple
- Sony, 3,506 theaters, Fri $5.8M, 3-day $13M, 4-day $15M, Total $15M (Week 1)
- Avatar: Fire & Ash
- 20th Century Studios, 3,300 theaters, Fri $3M, 3-day $13.7M, 4-day $15M, Total $365M (Week 5)
- Zootopia 2
- Disney, 3,100 theaters, Fri $2M, 3-day $10M, 4-day $12.8M, Total $394M (Week 8)
- The Housemaid
- LG, 3,101 theaters, Fri $2.3M, 3-day $8.4M, 4-day $10M, Total $108.6M (Week 5)
- Marty Supreme
- A24, 2,027 theaters, Fri $1.6M, 3-day $5.2M, 4-day $6.5M, Total $80.1M (Week 5)
- Primate
- Paramount, 2,964 theaters, Fri $1.4M, 3-day $5.2M, 4-day $6.3M, Total $20.8M (Week 2)
Quotes
RelishMix
An analytics firm measuring social media impact.
“The 28 Years cast are not big drivers with the two leads off the grid and Chi Louis Parry bringing 131K fans and Emma Laird with 108K.”
deadline.com
