Archive · 5 Sep 2025
India Creates New Ayurveda Food Category for FSSAI Licensing
Imagine a new set of rules for healthy foods based on old Indian medicine called Ayurveda!
India's food safety agency, FSSAI, is making these rules.
They're creating a special category called 'Ayurveda Aahara' for foods made according to ancient Ayurveda texts.
This means companies can now get licenses to sell these foods legally.
It’s like giving a stamp of approval to foods such as special baked wheat balls or fruit drinks.
This helps make sure the food is safe and good quality, which is important for people who want to eat healthy.
This new system is expected to boost trust in these products.
FSSAI created a new 'Ayurveda Aahara' category on its licensing platform.
Manufacturers can register under this category starting September 1.
The move aims to provide regulatory clarity and ensure product safety.
The ayurvedic products market in India is growing rapidly.
The new system provides a structured process for businesses and builds consumer trust.
- Who
- FSSAI and manufacturers of ayurvedic products
- What
- Created a new licensing category for 'Ayurveda Aahara' foods.
- When
- Starting September 1, 2024.
- Where
- India
- Why
- To provide regulatory clarity, ensure product safety, and capitalize on the growing ayurvedic products market.
- New Category
- Ayurveda Aahara
- Regulating Body
- Food Safety and Standards Authority of India (FSSAI)
- Start Date
- September 1, 2024
- Market Value (2023)
- ₹748.5 billion
- Estimated Market Value (2032)
- ₹3,207.6 billion
- Market Growth
- 17.5% CAGR
- Approved Texts
- Charaka Chikitsasthana, Sushruta Sutrasthana, etc.