7 months ago
Arunachal Pradesh Launches 'Take a New Turn' Tourism Campaign
The government of Arunachal Pradesh has started a new campaign called 'Take a New Turn in Arunachal' to attract tourists.
They want people to explore the state's rich culture, beautiful landscapes, and unique experiences beyond just the usual sights.
The campaign highlights places like Tawang, Ziro, and Mechukha, and emphasizes meaningful interactions with locals.
The state has seen a lot of tourists recently, with over a million visits each year in 2023 and 2024.
They are also improving roads, airports, and places for tourists to stay.
The goal is to make Arunachal Pradesh one of India's most popular travel destinations.
Arunachal Pradesh launched the 'Take a New Turn in Arunachal' tourism campaign to promote cultural immersion and experiential travel.
The campaign highlights destinations like Tawang, Ziro, Anini, Namsai, Dong, and Mechukha, emphasizing local interactions and cultural connections.
The state recorded over one million tourist visits annually in 2023 and 2024, showing significant post-pandemic growth.
The new tourism policy focuses on improving connectivity, visitor amenities, and expanding accommodation capacity by 50%.
The campaign builds on the state's refreshed brand identity, 'Beyond Myths and Mountains,' and aims to position Arunachal Pradesh as a top tourist destination.
- Who
- Department of Tourism, Government of Arunachal Pradesh
- What
- Launch of 'Take a New Turn in Arunachal' tourism campaign
- Where
- Arunachal House, New Delhi
- When
- Recent (specific date not mentioned)
- Why
- To position Arunachal Pradesh as a top tourist destination and promote cultural immersion and experiential travel
Key facts
- Campaign Name
- Take a New Turn in Arunachal
- Launch Location
- Arunachal House, New Delhi
- Key Destinations
- Tawang, Ziro, Anini, Namsai, Dong, Mechukha
- Tourist Visits (2023-2024)
- Over 1 million annually
- Tourism Policy Focus
- Improved connectivity, visitor amenities, diverse tourism segments
- Brand Identity
- Beyond Myths and Mountains
- Minister Present
- Pasang Dorjee Sona
- Tourism Growth
- Significant increase post-pandemic
Quotes
Pasang Dorjee Sona
Minister for Tourism, Education, RWD, Library and Parliamentary Affairs, Government of Arunachal Pradesh
“We refreshed our logo and branding with 'Beyond Myths and Mountains' last year. This campaign builds on that foundation. We are confident that this initiative will project Destination Arunachal positively in national and global tourism markets and help us emerge as one of India’s most sought-after destinations in the coming years.”
thestatesman.com
“It has all the ingredients required to be a top tourist destination—from heritage and wildlife to adventure, nature, unique festivals, and distinct cultural traditions. The very idea of Arunachal Pradesh has resplendence ingrained in it, and the experience of this land is no different.”
thestatesman.com
