Archive · 28 Jul 2025
Fake Weddings: New Trend for Brands and Young Demographics
Imagine going to a fun Indian wedding party, with all the dancing, outfits, and music, but without the actual wedding vows or relatives.
That's what a "fake wedding" is like!
It's a growing trend where people can enjoy the wedding atmosphere for fun.
These events are becoming popular, and brands are getting involved to reach young people.
You can buy tickets to these events, which include things like food, music, and photo booths.
Some experts believe brands that have connections with weddings are suitable.
However, others advise brands to carefully consider if this trend aligns with their goals.
Fake weddings are a rising trend for those who enjoy wedding festivities without the commitment.
These events typically include traditional elements like dressing up, dancing, and mehendi.
Tickets usually cost between ₹999 and ₹3,000 and are sold on platforms like BookMyShow and Zomato.
Brands are using these events to connect with younger demographics by sponsoring or hosting them.
Experts advise brands to assess if they have a genuine connection before participating in the trend.
- Who
- Gen Z and Millennials are the primary audience.
- What
- Fake weddings are a rising trend for entertainment, replicating wedding festivities.
- When
- The trend is currently rising.
- Where
- Events are taking place in cities like Noida and Nashik, India.
- Why
- They offer a nostalgic and shareable experience.
Brand Participation
Trend Caution
Brand Fit
Brand Participation
Brands with a clear connection (alcohol, jewellery, etc.) benefit from participating.
Trend Caution
Brands should avoid participating if they don't have a strong connection to weddings.
- Event Cost
- ₹999 to ₹3,000
- Live Events Industry Value (2024)
- ₹12,000 crore
- Industry Projected Growth (next 3 years)
- 19% CAGR