Archive · 13 Aug 2025
Ex-Marketing Head Questions ₹33 Crore Ad Spend on Deepika Padukone Reel
Imagine a famous person made a video ad for a hotel.
The video got a lot of views – about 1.9 billion!
But, a former marketing expert thought the ad wasn't very good.
They said that because the video didn't get many likes, the views were probably paid for.
They figured the ad cost a lot of money, maybe ₹33 crore.
The expert wondered if the money was spent well, while some people thought it was good for the hotel.
Deepika Padukone's Instagram reel for a hotel chain went viral, reaching 1.9 billion views.
A former marketing head from Ola Electric criticized the campaign's effectiveness, citing low engagement.
The marketing head estimated the campaign cost at approximately ₹33 crore based on average CPM.
He questioned the value of the ad spend, arguing the content wasn't engaging.
Online discussions debated the campaign's worth, with some defending the spending for brand awareness.
- Who
- Nitin Chandil, a former marketing head, and Deepika Padukone, a Bollywood actor.
- What
- A former marketing head criticized the effectiveness of Deepika Padukone's ad campaign for a hotel.
- When
- Information not available in the article.
- Where
- Information not available in the article.
- Why
- Chandil questioned the ad spend's value, due to the low engagement and high cost.
Criticism of the Ad Spend
Defense of the Ad Spend
Campaign Value
Criticism of the Ad Spend
The campaign was wasteful due to a lack of engagement.
Defense of the Ad Spend
The ad spend was justified because of potential brand buzz.
Ad Quality
Criticism of the Ad Spend
The creative itself is boring.
Defense of the Ad Spend
Information not available in the articles.
Campaign Cost
Criticism of the Ad Spend
The estimate of cost is wrong and far too high
Defense of the Ad Spend
Information not available in the articles.
- Views of Reel
- 1.9 billion
- Likes on Reel
- 1.3 million
- Estimated Campaign Cost
- ₹33 crore
- Deepika's Average Reel Views
- 5 million
- Average Engagement Rate
- 5%