Ultraviolette Shifts Strategy Amidst EV Motorcycle Sales Challenges

Ultraviolette, an electric motorcycle company, is changing its approach because sales haven't been as good as expected.

They are launching new bikes like the X-47 Crossover, which is cheaper than their first model.

They aim to expand their product range, including an electric scooter.

The company is also expanding to more cities.

Despite investment in technology and R&D, sales are still slow compared to other companies.

This shift in strategy is an attempt to increase sales and compete more effectively.