Archive · 8 Sep 2026
Mahindra Targets Over 50% Small Pickup Share, Electric Veero
Mahindra makes small trucks called pickups.
The company wants more than half of the small pickup market in FY27.
Its market share was 46% through July, down from 49.1% in FY26.
Mahindra hopes a new CNG-powered Veero will help increase its share.
It has also improved its diesel Veero models.
The company plans to introduce an electric Veero soon.
Veero was designed to work with diesel, CNG, or electric power.
Mahindra says demand is coming from businesses such as delivery services, construction, and farming.
Mahindra & Mahindra is targeting more than 50% share of India’s small pickup market in FY27.
The company’s year-to-date share through July was 46%, compared with 49.1% in FY26.
Mahindra launched a 1.1-tonne XXL CNG Veero and upgraded its diesel range.
The CNG Veero V2 and V4 are priced at Rs 8.25 lakh and Rs 8.55 lakh, respectively.
Mahindra plans to launch an electric Veero soon, with demand expected from several commercial sectors.
- Who
- Mahindra & Mahindra, represented by Automotive Business President Velusamy R.
- What
- The company expanded its Veero small pickup range, launched a new CNG variant, upgraded diesel models, and announced plans for an electric version.
- When
- The announcements were made on Tuesday; the market-share target is for FY27.
- Where
- The report concerns Mahindra’s small pickup market in India.
- Why
- Mahindra wants to exceed 50% market share and expects demand from e-commerce, quick commerce, FMCG, construction, agriculture, and vehicle replacement.
- FY27 market-share target
- More than 50% in the small pickup segment
- Year-to-date share
- 46% through July
- FY26 market share
- 49.1%
- New CNG model
- 1.1-tonne XXL CNG Veero
- CNG prices
- V2: Rs 8.25 lakh; V4: Rs 8.55 lakh, ex-showroom
- Diesel range prices
- Rs 8.29 lakh to Rs 9.45 lakh, ex-showroom
- Planned launch
- An electric version of the Veero