Archive · 27 Jul 2026
Apple Negotiates Lower OLED Panel Prices for iPhone 18 Pro Max
Apple wants to pay less for the screens used in the new iPhone 18 Pro Max.
They are asking companies like Samsung and LG to lower the price of the OLED panels.
Even though the panels will be cheaper, they will still be of good quality.
Apple is doing this because other parts of the phone, like the memory, are becoming more expensive.
Samsung and LG are expected to make a lot of these panels for the new iPhones.
Apple is negotiating for lower OLED panel prices for the iPhone 18 Pro Max.
The proposed price is around $70 per panel, which is 20% lower than the iPhone 17 Pro Max.
Samsung Display and LG Display are expected to supply the panels.
The new panels will use Samsung Display's latest organic material set, improving brightness and color.
Apple aims to offset rising memory costs by reducing display prices.
- Who
- Apple, Samsung Display, LG Display
- What
- Apple is negotiating for lower OLED panel prices for the iPhone 18 Pro Max.
- When
- The negotiations are ongoing ahead of the iPhone 18 series production.
- Where
- The negotiations are taking place between Apple and its display suppliers.
- Why
- Apple aims to offset rising memory costs by reducing display prices.
Apple's Cost-Cutting Measures
Display Suppliers' Challenges
Price Negotiations
Apple's Cost-Cutting Measures
Apple is negotiating for lower OLED panel prices to offset rising memory costs.
Display Suppliers' Challenges
Display suppliers face pressure to reduce prices while maintaining quality and profitability.
- Proposed Price per OLED Panel
- $70
- Expected Average Price
- $66.50
- Price Reduction from iPhone 17 Pro Max
- 20%
- OLED Panel Supplier for iPhone 16 Pro Max
- Samsung Display
- Expected OLED Panel Suppliers for iPhone 18
- Samsung Display and LG Display
- Expected OLED Panels for iPhone 18 by Samsung Display
- 46 million
- Expected OLED Panels for iPhone 18 by LG Display
- 41.09 million
