Archive · 23 Sep 2025
Puma Expands in India, Focusing on Running Initiatives
Puma, a sports brand, is making a big bet on India!
They see more people getting into sports and fitness.
They're especially excited about running, investing in new products, and sponsoring races all over the country, from beginner to expert levels.
Puma is also investing in local sourcing to manage its supply chain and keep business going smoothly.
Their sales are split evenly between online and physical stores, showing Puma's flexibility in India's digital world.
Puma is excited about the Indian market and hopes to see it become a strong sports nation.
Puma is focusing on running as a key growth area in India.
The company is investing in product development, events, and training initiatives.
Puma supports running events like the Vedanta Delhi Half Marathon.
Sales are split evenly between online and offline channels.
India is considered a fast-growing market for Puma.
- Who
- Puma India
- What
- Is investing in India's running market
- When
- Currently
- Where
- India
- Why
- To capitalize on the growing sports and fitness culture
- Company
- Puma
- Market
- India
- Focus
- Running
- Investments
- Product, events, and grassroots training
- Sales Channels
- Online and offline