Archive · 30 Jul 2026
Singles Shift to Friend‑Led Pitch‑a‑Friend Events
Some people who use dating apps are getting tired of swiping and feeling stressed.
So they started a new idea called Pitch‑a‑Friend.
In these events, a friend gives a short PowerPoint talk about their single friend to a room full of people.
After the talk, everyone can chat and see if they like each other.
The events happen in bars or breweries in many cities.
Experts say this can help people feel less lonely and make real friendships, not just online matches.
Singles are turning to Pitch‑a‑Friend events where friends give short PowerPoint introductions to potential matches.
The trend has spread to over 50 U.S. cities and 10 countries, often hosted in bars and breweries.
The events aim to reduce dating pressure by offering trusted, in‑person introductions instead of curated app profiles.
A 2024 Ofcom report shows a 16% decline in use of the top 10 dating apps, fueling interest in alternative formats.
Experts say the format can boost mental health by fostering real‑time connection, reducing loneliness, and building broader social networks.
- Who
- Singles and their friends
- What
- Pitch‑a‑Friend events where friends give short introductions to potential matches
- When
- 2024
- Where
- Over 50 U.S. cities and 10 countries, often in bars and breweries
- Why
- To reduce dating app fatigue and create more authentic, in‑person connections
- Trend
- Pitch‑a‑Friend
- Spread
- 50+ U.S. cities, 10 countries
- Format
- Friend‑led PowerPoint introductions
- App decline
- 16% drop in top 10 dating apps (2024)
- Mental health benefit
- Reduced loneliness, increased connection