Archive · 13 Nov 2025
Indian Travelers Prioritize Food and Cooking in Holiday Home Choices
Imagine you're going on a vacation!
A new study shows that people from India are now really excited about food when they plan their trips.
They love choosing places to stay where they can cook, like a cozy apartment with a kitchen.
This gives them privacy and lets them share meals together, making memories.
Many Indians love to explore local markets and try cooking new recipes or traditional family dishes.
While eating out is still fun, having a kitchen at their holiday home gives them more freedom.
It's like food has become a super important part of the whole vacation experience, not just something they do on the side.
They even bring some of their favorite snacks and spices from home to make their holiday meals even better!
Indian travellers are increasingly prioritizing food availability and cooking facilities when selecting accommodations.
Food significantly influences travel decisions, with 88% stating it impacts their trip choices and 82% selecting destinations for specific food spots.
Holiday homes are favored for their privacy, flexible mealtimes, and kitchen access, facilitating shared meals and culinary exploration.
A large majority (97%) of Indian travellers alter their cooking and eating habits while on vacation, with many visiting local markets (84%).
Younger generations are taking a more active role in holiday cooking, blending traditional recipes with personal experimentation.
- Who
- Indian travellers
- What
- Prioritizing food experiences and cooking opportunities, leading to a preference for holiday homes.
- When
- Recent research findings on current travel trends.
- Where
- Globally, influencing destination and accommodation choices.
- Why
- To explore local flavours, connect over meals, enjoy privacy and flexibility, and engage in culinary discovery.
Traditional Cooking Role
Evolving Cooking Roles
Who Cooks in the Family
Traditional Cooking Role
Historically, mothers were primarily responsible for cooking during holidays.
Evolving Cooking Roles
Younger generations, including Gen X, millennials, and Gen Z, are increasingly taking the lead in holiday cooking, often blending traditional recipes with their own flair.
Cooking Motivation
Traditional Cooking Role
Cooking was primarily to feed the family.
Evolving Cooking Roles
Cooking in holiday homes is now also for social gatherings, hosting friends, and creating communal experiences.
- Research Name
- Taste of Home
- Surveyed Group
- Indian Travellers
- Food Influence on Destination Choice
- 88%
- Influence of Specific Food Spots
- 82% pick destinations for food spots
- Preference for Holiday Homes
- High, due to privacy, flexible mealtimes, and kitchen access
- Modifying Cooking/Eating Habits on Trips
- 97%
- Visiting Local Markets/Supermarkets
- 84%
- Percentage Bringing Food Items from Home
- 95%