Archive · 21 Jul 2026
Wipro Acquires Philippine Personal Care Firm S Brands
Wipro Consumer Care, a big Indian company, has bought S Brands, a personal care company from the Philippines.
This is Wipro's 16th global acquisition and its second in the Philippines.
S Brands has popular brands like KERATINplus and AlcoPlus.
Wipro wants to grow in Southeast Asia, and S Brands wants to grow faster with Wipro's help.
The Philippines is now Wipro's third international market to make over ₹1,000 crore in revenue.
Both companies are happy about the deal.
Wipro Consumer Care International (WCCI) acquires Philippine personal care firm S Brands Consumer Care Inc.
This is Wipro's 16th global acquisition and second in the Philippines.
S Brands' portfolio includes popular brands like KERATINplus and AlcoPlus.
The Philippines becomes Wipro's third international market to generate over ₹1,000 crore in annual revenue.
The acquisition aims to strengthen Wipro's presence in Southeast Asia and expand its consumer brands portfolio.
- Who
- Wipro Consumer Care International (WCCI) and S Brands Consumer Care Inc.
- What
- Acquisition of S Brands by Wipro
- When
- Definitive agreement signed (exact date not disclosed)
- Where
- Philippines
- Why
- To strengthen Wipro's presence in Southeast Asia and expand its portfolio of consumer brands.
Wipro's Strategic Expansion
S Brands' Growth Opportunities
Market Expansion
Wipro's Strategic Expansion
Wipro aims to strengthen its presence in Southeast Asia and expand its portfolio of consumer brands.
S Brands' Growth Opportunities
S Brands seeks to leverage Wipro's global reach and innovation expertise to accelerate growth.
- Acquirer
- Wipro Consumer Care International (WCCI)
- Acquired Company
- S Brands Consumer Care Inc.
- Location
- Philippines
- Portfolio Brands
- KERATINplus, AlcoPlus, DeoPlus, Empress, Fiona Cologne
- Wipro's Revenue Milestone
- ₹1,000 crore in the Philippines
- Wipro's Global Acquisitions
- 16th global acquisition, 2nd in the Philippines