1 month ago
Wipro Acquires Philippine Personal Care Firm S Brands
Wipro Consumer Care, a big Indian company, has bought S Brands, a personal care company from the Philippines.
This is Wipro's 16th global acquisition and its second in the Philippines.
S Brands has popular brands like KERATINplus and AlcoPlus.
Wipro wants to grow in Southeast Asia, and S Brands wants to grow faster with Wipro's help.
The Philippines is now Wipro's third international market to make over ₹1,000 crore in revenue.
Both companies are happy about the deal.
Wipro Consumer Care International (WCCI) acquires Philippine personal care firm S Brands Consumer Care Inc.
This is Wipro's 16th global acquisition and second in the Philippines.
S Brands' portfolio includes popular brands like KERATINplus and AlcoPlus.
The Philippines becomes Wipro's third international market to generate over ₹1,000 crore in annual revenue.
The acquisition aims to strengthen Wipro's presence in Southeast Asia and expand its consumer brands portfolio.
- Who
- Wipro Consumer Care International (WCCI) and S Brands Consumer Care Inc.
- What
- Acquisition of S Brands by Wipro
- Where
- Philippines
- When
- Definitive agreement signed (exact date not disclosed)
- Why
- To strengthen Wipro's presence in Southeast Asia and expand its portfolio of consumer brands.
Wipro's Strategic Expansion
S Brands' Growth Opportunities
Market Expansion
Wipro's Strategic Expansion
Wipro aims to strengthen its presence in Southeast Asia and expand its portfolio of consumer brands.
S Brands' Growth Opportunities
S Brands seeks to leverage Wipro's global reach and innovation expertise to accelerate growth.
Key facts
- Acquirer
- Wipro Consumer Care International (WCCI)
- Acquired Company
- S Brands Consumer Care Inc.
- Location
- Philippines
- Portfolio Brands
- KERATINplus, AlcoPlus, DeoPlus, Empress, Fiona Cologne
- Wipro's Revenue Milestone
- ₹1,000 crore in the Philippines
- Wipro's Global Acquisitions
- 16th global acquisition, 2nd in the Philippines
Quotes
Kumar Chander
Chief Executive Officer of Wipro Consumer Care & Lighting and Managing Director of Wipro Enterprises
“"S Brands brings a portfolio of trusted, category‑leading brands that complement our existing presence across the region and strengthen our position in key growth markets."”
firstpost.com
Sources
Related news
Bengaluru Engineers Develop Affordable AI PC KEO
Parvez, Bhuvaneshwari Lead A2H Children’s Chess Tournament Winners
Gujarat launches DNA-based sports talent hunt for 2030 Commonwealth Games
UK and Ukraine Open Battlefield AI Partnership Amid War
Cardiff Student Earns 14 A*s After Rigorous 4 AM Routine
Andhra Pradesh Advances Plan for Pedestrian-Friendly Visakhapatnam Roads
Nearly 40,000 Eye-Drop Bottles Recalled Over Sterility Concerns
