Archive · 20 Jul 2026
Banks and Fintechs Target Customers with Pre-Approved Offers
Banks and fintech companies are sending lots of pre-approved loan and credit card offers to people's inboxes.
They do this by buying consumer data or using credit bureaus to find people who might be interested.
If you have a good credit score or an active bank account, you might get these offers.
While some people find these offers useful for buying things on credit, others worry about the high interest rates and the risk of debt.
Banks make money from the high interest rates, even though some people might not pay back their debts.
There are also concerns about how credit bureaus decide who is creditworthy.
Banks and fintech firms use consumer data and credit profiles to target customers with pre-approved loan and credit card offers.
Offers are sent based on good credit scores, active bank accounts, or searches for financial products.
Credit bureaus compile lists of consumers meeting specific credit criteria and sell this data to banks.
High interest rates on credit cards, often around 42% per annum, make them profitable for banks despite default risks.
Credit card defaults in India reached Rs 6,742 crore, with overall delinquency volumes hitting Rs 33,886 crore.
- Who
- Banks and fintech firms
- What
- Target customers with pre-approved loan and credit card offers using consumer data and credit profiles
- When
- Ongoing
- Where
- India
- Why
- To attract customers and earn high interest on credit card dues
Pro-Credit Card Usage
Anti-Credit Card Usage
Convenience and Benefits
Pro-Credit Card Usage
Credit cards offer convenience, interest-free float periods, and rewards, making them attractive for consumers.
Anti-Credit Card Usage
The high interest rates and potential for debt accumulation outweigh the benefits, leading to financial stress.
Creditworthiness Assessment
Pro-Credit Card Usage
Higher usage of credit facilities is seen as a positive indicator of creditworthiness by credit bureaus.
Anti-Credit Card Usage
Conservative spending and living within means should be valued more than profligacy in assessing creditworthiness.
- Credit Card Defaults in India
- Rs 6,742 crore
- Overall Delinquency Volumes in India
- Rs 33,886 crore
- Annualised Credit Card Charge-Off Rate in the US
- 3.84%
- Typical Credit Card Interest Rates in India
- 42% per annum
- Billing Cycle in India
- 45 days