Archive · 9 Jun 2025
Nykaa Eyes Expansion of House of Brands to Drive Growth
Nykaa, a company that sells beauty and personal care products, wants to grow its own brands.
These brands include cosmetics, skincare, and clothing.
They hope to make more money by selling these products.
Nykaa has been building its brands by buying others and creating its own.
Nykaa sells online and in stores across India.
They also act as a distributor for other brands, helping them sell their products.
Nykaa is seeing success and is looking to expand this part of their business.
They believe this will lead to more growth and profit for the company in the coming years.
Nykaa's house of brands business aims for significant growth and profitability.
The company focuses on cosmetics, personal care, and apparel brands.
The house of brands business has a GMV run rate of ₹2,100 crore.
Nykaa has expanded its brand portfolio through acquisitions and in-house brands.
Nykaa plans to grow its Superstore business as a distributor for various brands.
- Who
- Nykaa, a beauty and personal care retailer.
- What
- Nykaa plans to grow its house of brands business significantly.
- When
- Over the next three years.
- Where
- India.
- Why
- To drive profitability and growth in the cosmetics, personal care, and apparel segments.
- GMV Run Rate
- ₹2,100 crore
- House of Brands Growth
- More than doubled in two years.
- Offline Stores
- Around 237 stores across 70 cities
- Superstore Retailers
- Around 270,000 retailers across 1,000 cities.
- Dot & Key Growth
- 14-fold in four years.
- Nykaa Cosmetics GMV
- ₹350 crore