Archive · 29 Jan 2026
Warner Bros. Discovery Partners With X For Winter Olympics
Warner Bros.
Discovery and X (formerly Twitter) are teaming up for the Winter Olympics in Milan, Italy.
They will share special videos and highlights from the games on X and other channels like Eurosport and HBO Max.
This partnership aims to connect fans with the Olympics in real-time and create exciting opportunities for brands.
They also worked together during the Paris Olympics and saw a lot of engagement.
Additionally, Warner Bros.
Discovery is partnering with TikTok to share behind-the-scenes content in several European countries.
The goal is to make the Olympics more exciting and accessible for fans everywhere.
Warner Bros. Discovery (WBD) is partnering with X (formerly Twitter) to share exclusive behind-the-scenes and highlights footage from the Winter Olympics in Milan, Italy.
The content will be available on X channels, including Eurosport, TNT Sports, and HBO Max branded channels.
The partnership aims to connect millions of fans with the Games across all platforms and generate opportunities for brands.
WBD and X previously collaborated during the Paris Olympics, which generated significant engagement.
WBD has also partnered with TikTok to deliver behind-the-scenes content and analysis in Italy, France, Germany, Spain, and the UK.
- Who
- Warner Bros. Discovery (WBD) and X (formerly Twitter)
- What
- Partnership to share exclusive behind-the-scenes and highlights footage from the Winter Olympics
- When
- February 6 to 22
- Where
- Milan, Italy
- Why
- To connect millions of fans with the Games across all platforms and generate unparalleled opportunities for brands
- Event
- Winter Olympics in Milan, Italy
- Dates
- February 6 to 22
- Partners
- Warner Bros. Discovery and X (formerly Twitter)
- Content Shared
- Exclusive behind-the-scenes video content and certain highlights footage
- Channels Involved
- Eurosport, TNT Sports, HBO Max
- Previous Partnership Success
- 2.4 trillion impressions, 8.2 billion sports posts, 221 billion video views, 238 million organic posts from 23 million authors during Paris Olympics
- Additional Partner
- TikTok
- TikTok Markets
- Italy, France, Germany, Spain, and the UK