Archive · 21 Jul 2026

China's Gen Z Shifts Spending to Spirituality and Wellness

China's Gen Z Shifts Spending to Spirituality and Wellness

In China, young people like Gen Z and millennials are changing how they spend their money.

Instead of buying expensive brands like Gucci, they are now spending on things that make them feel good inside, like crystals, astrology apps, and temple visits.

This change is because many young people are worried about their jobs and the future.

They want to feel more in control and happy.

For example, a student named Zirui Yang used to buy branded clothes but now spends money on things like plush toys and travel.

This trend is also helping businesses that sell spiritual and wellness products grow quickly.

Many young people are visiting temples to relax and feel better, and they are also using apps to learn about astrology.

Overall, young people in China are spending money to find happiness and comfort in uncertain times.

Sources