Archive · 23 Dec 2025
ITC Commits to India's Farm Transformation
ITC, a big company in India, has promised to help make farming better in India.
They have started a special program called 'Mitti Mera Desh – Tales from the Heartland' to share stories of farmers who have done well.
This program is part of their bigger plan to help farmers deal with changes in the weather and climate.
They teach farmers new ways to grow crops that use less water and are better for the environment.
So far, they have helped more than a million farmers in many states.
Their goal is to help even more farmers by the year 2030.
ITC reaffirmed its commitment to India's agricultural transformation on Kisan Diwas 2025.
Launched 'Mitti Mera Desh – Tales from the Heartland' to share success stories of farmers.
The initiative is part of ITC's Climate Smart Agriculture (CSA) program.
CSA promotes regenerative agriculture, climate-resilient crop varieties, and water-saving techniques.
The program has benefited 1.2 million farmers across 3.2 million acres in 19 states during 2024-25, with a target of 4 million acres by 2030.
- Who
- ITC
- What
- Reaffirmed commitment to India's agricultural transformation and launched 'Mitti Mera Desh – Tales from the Heartland' initiative
- When
- December 23, 2025 (Kisan Diwas 2025)
- Where
- India
- Why
- To contribute to India's agricultural transformation and highlight the success stories of farmers
- Company
- ITC
- Initiative
- Mitti Mera Desh – Tales from the Heartland
- Program
- Climate Smart Agriculture (CSA)
- Farmers Benefited (2024-25)
- 1.2 million
- Area Covered (2024-25)
- 3.2 million acres
- States Covered (2024-25)
- 19
- Target Area (2030)
- 4 million acres