Archive · 16 Dec 2025
Moxie Beauty Secures $15 Mn in Series A
Moxie Beauty is a company that sells hair care products directly to customers online.
They just got $15 million from investors to help them make new products, hire more people, and sell their products in more places.
They started in November 2023 and already have 19 different hair care items.
Their sales have grown a lot, and they are competing with other big and small brands in India.
The money will help them grow even more.
Moxie Beauty secured $15 Mn in Series A funding led by Bessemer Venture Partners.
The startup plans to use the capital for product innovation, hiring, and expanding distribution.
Founded in November 2023, Moxie Beauty offers 19 hair care products tailored for Indian hair textures.
The company's annual run rate has crossed INR 100 Cr within two years of its launch.
Moxie Beauty competes with both startups and established brands in the D2C haircare market.
- Who
- Moxie Beauty, a D2C haircare brand
- What
- Secured $15 Mn in Series A funding
- When
- Recent funding round, prior seed funding in July 2023
- Where
- Delhi NCR, India
- Why
- To expand product innovation, hire talent, and grow distribution channels
- Funding Amount
- $15 Mn (INR 136.2 Cr)
- Lead Investor
- Bessemer Venture Partners
- Other Investors
- Mokobara cofounders, Reckitt’s Arjun Purkayastha, Fireside Ventures, Shantanu Deshpande, Suhasini Sampath, Rohit Kapoor
- Founders
- Nikita Khanna and Anmol Ahlawat
- Launch Date
- November 2023
- Product Range
- 19 hair care products
- Annual Run Rate
- INR 100 Cr
- Revenue Growth
- 4X in the past year