Archive · 19 Aug 2025
WiseLife Secures Funding to Expand Yoga and Wellness Brand
WiseLife, a company that makes yoga gear, got a big investment of money.
They want to open more stores and make their products better.
They use information about what people buy and like to help them design their products, like yoga mats.
The company's goal is to sell products that help people feel good and live a healthy lifestyle.
They are growing because more and more people in India are doing yoga.
They use materials like natural rubber to make yoga mats.
They are trying to grow their business in a smart way to adapt to the market.
WiseLife, a yoga and wellness brand, secured INR 8 Cr in funding from Rukam Capital.
The company uses data analysis and user feedback to inform product design and marketing.
WiseLife plans to expand offline with standalone stores and enhance its supply chain.
The brand's products include yoga mats, apparel, and home fitness equipment made with sustainable materials.
The Indian yoga mat market is projected to grow significantly, presenting opportunities for the brand.
- Who
- WiseLife, a yoga and wellness brand, and Rukam Capital.
- What
- WiseLife, a yoga and wellness brand, secured INR 8 Cr in funding to expand and improve operations.
- When
- The funding was secured in July 2025.
- Where
- Mumbai, India
- Why
- To overcome operational challenges, scale production, and strengthen its supply chain.
Company Perspective
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Wellness Philosophy
Company Perspective
Focuses on emotional well-being, sustainable living, and mindful living.
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N/A
- Funding Amount
- INR 8 Cr
- Investor
- Rukam Capital
- Market Focus
- Yoga and Wellness
- Primary Revenue Channels
- Marketplaces (Amazon, Flipkart, etc.)
- Product Categories
- Yoga mats, props, apparel, equipment
- Yoga Mat Price Range
- INR 1,200 - INR 5,500