1 year ago
WiseLife Secures Funding to Expand Yoga and Wellness Brand
WiseLife, a company that makes yoga gear, got a big investment of money.
They want to open more stores and make their products better.
They use information about what people buy and like to help them design their products, like yoga mats.
The company's goal is to sell products that help people feel good and live a healthy lifestyle.
They are growing because more and more people in India are doing yoga.
They use materials like natural rubber to make yoga mats.
They are trying to grow their business in a smart way to adapt to the market.
WiseLife, a yoga and wellness brand, secured INR 8 Cr in funding from Rukam Capital.
The company uses data analysis and user feedback to inform product design and marketing.
WiseLife plans to expand offline with standalone stores and enhance its supply chain.
The brand's products include yoga mats, apparel, and home fitness equipment made with sustainable materials.
The Indian yoga mat market is projected to grow significantly, presenting opportunities for the brand.
- Who
- WiseLife, a yoga and wellness brand, and Rukam Capital.
- What
- WiseLife, a yoga and wellness brand, secured INR 8 Cr in funding to expand and improve operations.
- Where
- Mumbai, India
- When
- The funding was secured in July 2025.
- Why
- To overcome operational challenges, scale production, and strengthen its supply chain.
Company Perspective
N/A
Wellness Philosophy
Company Perspective
Focuses on emotional well-being, sustainable living, and mindful living.
N/A
N/A
Key facts
- Funding Amount
- INR 8 Cr
- Investor
- Rukam Capital
- Market Focus
- Yoga and Wellness
- Primary Revenue Channels
- Marketplaces (Amazon, Flipkart, etc.)
- Product Categories
- Yoga mats, props, apparel, equipment
- Yoga Mat Price Range
- INR 1,200 - INR 5,500
Quotes
Prateek Kedia
Founder of Wiselife
“It showed strong demand for premium, design-led yoga mats and equipment from beyond the traditional metro markets, and drove us to rethink our targeting, distribution and even content strategy.”
inc42.com
“Through educational and infotainment content, brand updates and interactive campaigns, we built trust and helped users see the value in something as simple as their yoga mat.”
inc42.com
Archana Jahagirdar
Founder and managing partner at Rukam Capital
“While the benefits of regular yoga practice are universally recognised, no homegrown brand is addressing those needs.”
inc42.com
“We believe that when founders deeply understand consumer needs, impactful outcomes are likely to follow.”
inc42.com
