Archive · 20 Sep 2026
Homegrown Menswear Gains Festive Momentum Across India
Many people in India buy new clothes for festivals and celebrations.
This year, more shoppers are choosing Indian clothing brands.
Double Bull is one Indian menswear brand that may benefit from this trend.
It has been making clothes since 1974.
The brand is known for colorful and bold designs.
Its clothes are sold in more than 1,300 stores across India.
Most of those stores are outside the biggest cities.
The article says its prices are meant to be affordable while maintaining quality.
This makes the brand well placed for shoppers buying clothes for festivals, weddings, and family events.
Indian shoppers are increasingly choosing homegrown brands for festive and occasion wear.
Double Bull, founded in 1974, is positioned as an established Indian menswear label.
The brand operates through more than 1,300 multi-brand outlet stores across 446 Indian towns and cities.
About 78% of Double Bull’s retail footprint is outside India’s major metropolitan areas.
The brand promotes colorful, printed menswear at accessible prices during the Ganesh Chaturthi-to-Diwali shopping period.
- Who
- Indian festivewear shoppers and Double Bull, an Indian menswear brand.
- What
- Homegrown menswear brands are gaining favor, with Double Bull positioned to benefit from increased festive demand.
- When
- During the festive shopping period from Ganesh Chaturthi through Navratri and toward Diwali.
- Where
- Across India, particularly in Tier-2 and Tier-3 towns and cities.
- Why
- Shoppers are seeking Indian-origin brands that understand local festive preferences and offer accessible pricing.
- Brand
- Double Bull
- Founded
- 1974
- Retail reach
- More than 1,300 multi-brand outlet stores
- Geographic coverage
- 446 towns and cities in India
- Non-metro footprint
- Approximately 78% of stores are outside major metros
- Product positioning
- Colorful, printed festive menswear with premium-quality positioning at accessible prices
- Shopping period
- Ganesh Chaturthi through Navratri and Diwali