Archive · 22 Jul 2026
Simple Energy to Launch Family-Focused EV Scooter
Simple Energy, known for its high-performance electric scooters, is launching a new model on September 2, 2026.
This new scooter is designed for families, focusing on comfort and utility rather than speed and long range.
It will compete with other popular electric scooters like the Ather Rizta, TVS iQube, Bajaj Chetak, and Hero Vida V2.
The new scooter is expected to have a range of 120 km to 150 km, making it suitable for city commuting and short trips.
It will likely be priced between Rs 1.30 lakh and Rs 1.50 lakh, which is more affordable than Simple Energy's current premium models.
Simple Energy to launch a new family-focused electric scooter on September 2, 2026.
The scooter will compete with models like Ather Rizta, TVS iQube, Bajaj Chetak, and Hero Vida V2.
Unlike previous performance-focused models, this scooter prioritizes comfort and utility.
Expected range is 120 km to 150 km, suitable for city commuting and short trips.
Priced between Rs 1.30 lakh and Rs 1.50 lakh, making it more accessible than current premium offerings.
- Who
- Simple Energy
- What
- Launch of a new family-focused electric scooter
- When
- September 2, 2026
- Where
- India
- Why
- To enter a larger segment of the EV scooter market and cater to family needs
Performance Focus
Family Focus
Product Strategy
Performance Focus
Simple Energy's previous models like Simple One and Simple Ultra prioritized performance and range, targeting enthusiasts and long-distance commuters.
Family Focus
The new scooter shifts focus to family use, emphasizing comfort, utility, and efficiency over outright speed and range.
- Launch Date
- September 2, 2026
- Target Market
- Family-focused consumers
- Expected Range
- 120 km to 150 km IDC
- Expected Price
- Rs 1.30 lakh to Rs 1.50 lakh
- Current Model Price
- Simple OneS starts at Rs 1.72 lakh
