Archive · 2 Jul 2025
Matter Aims to Sell 10,000 Electric Motorcycles in 2025
Matter Motor, based in Ahmedabad, wants to sell a lot of electric motorcycles this year.
They're aiming for 10,000 sales, helped by their geared AERA 5000 Plus model.
They're opening 30 new stores and have already raised money to grow.
Matter thinks current electric motorcycles aren't good enough for people who like regular motorcycles, so they created the AERA 5000 Plus.
This bike has gears and is meant to compete with similar-sized gasoline motorcycles.
They hope to change the way people think about electric motorcycles, even though it's a challenge to convince people.
Matter Motor aims to sell 10,000 electric motorcycles in 2025.
The company plans to open 30 dealerships by next month.
Matter believes current electric motorcycles lack appeal for traditional motorcycle users.
The AERA 5000 Plus is Matter's first premium offering, priced to compete with 160cc ICE motorcycles.
Matter has raised $75 million and seeks an additional $200 million in funding.
- Who
- Matter Motor, an electric motorcycle company.
- What
- Matter Motor's plan to sell 10,000 electric motorcycles.
- When
- Targeted for 2025.
- Where
- Focusing on the Indian market.
- Why
- To capture market share and redefine electric motorcycle segment.
Challenges
Opportunities
Market Perception
Challenges
Matter faces skepticism from dealerships and the market due to previous electric motorcycle brand failures.
Opportunities
Matter is confident in its geared electric motorcycle offerings to attract consumers.
- Target Sales
- 10,000 units in 2025
- Dealerships Planned
- 30
- Model
- AERA 5000 Plus
- Price
- Rs 1,93,826
- Manufacturing Capacity
- 120,000 units annually
- Funding Raised
- $75 million
- Additional Funding Sought
- $200 million