Archive · 29 Aug 2026
Tim Cook’s Apple Journey Ends as CEO, Continues Chairman
Tim Cook joined Apple in 1998 and first focused on making the company’s operations work smoothly.
He helped manage Apple’s supply chain, worldwide operations and reseller relationships.
Steve Jobs chose Cook to become CEO when Jobs stepped down in August 2011.
Cook led Apple with a focus on operations rather than trying to act like Jobs.
While Cook was CEO, Apple expanded services such as Apple Music, Apple TV+ and iCloud+.
Apple also introduced or expanded products including Apple Watch and AirPods.
The company began making more of its own chips, including the M-series.
Cook also oversaw dividends and share buybacks.
On September 1, 2026, he is scheduled to become executive chairman, with John Ternus becoming CEO.
Tim Cook joined Apple in 1998 after working in technology and manufacturing.
He became closely associated with Apple’s supply chain, worldwide operations and reseller relationships.
Cook succeeded Steve Jobs as Apple CEO in August 2011.
During his tenure, Apple expanded services, products such as Apple Watch and AirPods, and its own M-series chips.
Cook will become executive chairman on September 1, 2026, while John Ternus becomes CEO.
- Who
- Tim Cook, Steve Jobs and John Ternus are the central figures; Apple is the company involved.
- What
- Cook is moving from Apple CEO to executive chairman, with John Ternus succeeding him as CEO.
- When
- Cook joined Apple in 1998, became CEO in August 2011, and is scheduled to change roles on September 1, 2026.
- Where
- The leadership transition concerns Apple and its worldwide business operations.
- Why
- Cook’s operational background shaped his leadership, while Apple is appointing a new CEO as he leaves the CEO position.
- Apple start
- Tim Cook joined Apple in 1998.
- Pre-CEO responsibilities
- He oversaw worldwide operations, reseller relationships and the supply chain.
- CEO succession
- Cook succeeded Steve Jobs as CEO in August 2011.
- Services expansion
- Apple expanded offerings including Apple Music, Apple TV+, iCloud+, Apple Fitness+ and Apple Arcade.
- Hardware development
- Apple expanded products such as Apple Watch and AirPods and moved from Intel processors to its own M-series chips.
- Next role
- Cook will become executive chairman on September 1, 2026.
- New CEO
- John Ternus, Apple’s senior vice president of Hardware Engineering, will become CEO.