HDFC Securities' CMO on Responsible Investing & Marketing

Imagine a company that helps people invest money.

The company, HDFC Securities, is like an experienced guide in the world of stocks.

They're trying to reach younger people who are starting to invest, especially on social media.

They're creating short, easy-to-understand videos and articles from complicated financial reports.

The head of marketing wants to teach people how to invest carefully and help them stay away from risky investments.

They aim to use social media in novel ways and they are looking to improve their advertising strategies.