Archive · 25 Jul 2025
Google to Retire goo.gl URL Shortener on August 25, 2025
Imagine Google had a tool called goo.gl that made long website links shorter.
This was super helpful for sharing links on social media or in emails.
Google started this tool in 2009, but now they're taking it away.
From August 25, 2025, all the short goo.gl links will stop working and show an error.
Google stopped letting people create new links a while ago, and now the old links are going away too.
If you have these links on your website, in emails, or documents, you'll need to change them so they still work.
Google's URL shortener, goo.gl, will permanently shut down on August 25, 2025.
The service, launched in 2009, helped users shorten long URLs for social media and emails.
In 2018, Google stopped allowing new users to create links and deprecated the tool.
Existing goo.gl links continued to redirect until the final shutdown.
Users are advised to replace goo.gl links in their content with alternatives.
- Who
- Google is discontinuing its goo.gl service.
- What
- Google's goo.gl URL shortening service is shutting down.
- When
- The shutdown will take effect from August 25, 2025.
- Where
- The service has been used globally.
- Why
- Due to changes in how people find content online and declining usage.
Users relying on goo.gl
Impact of Shutdown
Users relying on goo.gl
Links will no longer work, leading to broken content.
Google has provided adequate warning and alternatives exist.
- Service Name
- goo.gl
- Launch Year
- 2009
- Shutdown Date
- August 25, 2025
- Functionality
- URL shortening
- Replacement Suggestion
- Bitly, TinyURL, Rebrandly or branded short domain
- Error Message
- 404 Not Found