Archive · 27 Dec 2025
OTT Shows Boost Flight Bookings to Northeast Cities in 2025
In 2025, many people in India watched popular shows on OTT platforms like The Family Man, Paatal Lok, and Delhi Crime.
These shows featured beautiful places in the Northeast part of India, which made people want to visit those places.
As a result, more flights were booked to cities like Dimapur, Agartala, and Guwahati.
Additionally, young people, known as Gen Z, traveled a lot to spiritual places like Prayagraj during the Kumbh festival.
People also traveled more to countries like Japan, South Korea, and Thailand.
Overall, travel in India increased a lot, with more people from smaller cities also joining in.
Flight bookings to Northeast cities like Dimapur, Agartala, Guwahati, Imphal, and Itanagar saw strong growth in 2025 due to popular OTT shows.
OTT shows like The Family Man (Season 3), Paatal Lok (Season 2), and Delhi Crime (Season 3) showcased the Northeast's landscapes and cultures, sparking travel interest.
Japan and South Korea were the most booked international destinations in 2025, with growing interest in East and Southeast Asia.
Gen Z drove a surge in spiritual travel, with Prayagraj bookings increasing nearly 20 times year-on-year during the Kumbh festival.
Tier 2 and Tier 3 cities like Rishikesh, Indore, Nagpur, Bhopal, Lucknow, and Assam are increasingly shaping India's travel narrative.
- Who
- Indian travelers, particularly Gen Z
- What
- Increased flight bookings to Northeast cities and international destinations
- When
- Year 2025
- Where
- Northeast cities in India (Dimapur, Agartala, Guwahati, Imphal, Itanagar) and international destinations (Japan, South Korea, Vietnam, Thailand, Oman, Kenya, Kazakhstan, UAE, Uzbekistan, Qatar)
- Why
- Influence of popular OTT shows showcasing Northeast landscapes and cultures, and a surge in spiritual travel
- Key Cities
- Dimapur, Agartala, Guwahati, Imphal, Itanagar
- Popular OTT Shows
- The Family Man (Season 3), Paatal Lok (Season 2), Delhi Crime (Season 3)
- Most Booked International Destinations
- Japan, South Korea
- Gen Z Travel Trend
- Spiritual travel surge, 20x increase in Prayagraj bus bookings
- Most Expensive Domestic Flight
- Mumbai-Prayagraj ticket priced at Rs 92,644
- Emerging International Destinations
- Vietnam, Thailand, Oman, Kenya, Kazakhstan, UAE, Uzbekistan, Qatar
- Tier 2 and Tier 3 Cities Driving Demand
- Rishikesh, Indore, Nagpur, Bhopal, Lucknow, Assam
- Varanasi Visits
- Nearly 147 million visits in 2025
