Archive · 7 Sep 2025
GIM Research: Income, Education, and Age Shape Eco-Friendly Habits
Researchers at Goa Institute of Management looked into why some people are better at being green.
They found that how much money people make, their education, and how old they are affects their choices.
People with more money can often afford sustainable products, while education plays a bigger role for those with less income.
Older, less educated people tend to have less awareness than younger, educated individuals.
The study also found that brand loyalty and product reviews matter.
The research aims to help make sustainable living practical and exciting for everyone.
GIM researchers explored the factors influencing sustainable consumer behavior.
Income, education, and environmental awareness are significant predictors of eco-friendly habits.
Higher income often enables access to more sustainable products.
Education plays a stronger role in changing behavior for lower-income individuals.
Brand loyalty and review writing for eco-friendly companies promote sustainability.
- Who
- Researchers from Goa Institute of Management (GIM)
- What
- Studied the impact of income, education, and age on consumer sustainable behavior.
- When
- Published in the Journal of Retailing and Consumer Services
- Where
- India
- Why
- To explore why some people adopt eco-friendly habits more easily than others.
- Research Institution
- Goa Institute of Management (GIM)
- Journal Published In
- Journal of Retailing and Consumer Services
- Key Factors
- Income, education, environmental awareness, age, brand loyalty
- Methodologies Used
- TabNet, CatBoost, SHAP, Sensitivity Testing, Monte Carlo simulations