Archive · 26 Jun 2025
Quick Commerce Delivery Partner Shortage Hinders Growth
Quick commerce companies, like Swiggy and Zepto, are having trouble finding enough delivery people because their businesses are growing fast.
More people are needed to deliver groceries quickly, but fewer people want to do the job.
The pay isn't as good as it used to be, and the work can be tough.
Some delivery people are leaving for better jobs.
Companies are trying to fix this by offering more stable jobs and better support.
Quick commerce platforms face a shortage of delivery partners amid rapid growth.
Demand for delivery partners outpaces supply due to expansion and new launches.
Declining per-order payouts and harsh working conditions contribute to shortages.
High attrition rates and workers switching to other sectors exacerbate the issue.
Companies are exploring hybrid employment models and structural interventions.
- Who
- Quick commerce platforms like Swiggy, Zepto, and delivery partners.
- What
- A shortage of delivery partners in the quick commerce sector.
- When
- As of June 2025.
- Where
- Across India, especially in cities.
- Why
- Due to rapid growth, declining pay, and tough working conditions.
Delivery Partners
Quick Commerce Platforms
Workforce Needs vs. Platform Priorities
Delivery Partners
Focus on better pay, improved work conditions, and social security.
Quick Commerce Platforms
Prioritize company growth, platform expansion, and maintaining existing operational models.
- Sector
- Quick Commerce
- Platforms Mentioned
- Swiggy, Zepto, Blinkit
- Projected Market Growth
- To $5.38 billion by 2025
- Main Issue
- Shortage of Delivery Partners
- Key Challenges
- Declining payouts, high attrition, harsh conditions
