Archive · 22 Aug 2026
Sabyasachi Challenges Custom Couture, Urges Celebrities to Embrace Personal Style
Sabyasachi Mukherjee is a fashion designer who shared his opinions about custom-made clothing.
He said many celebrities ask for special outfits made only for them.
In his view, this can sometimes be about showing status and exclusivity.
He believes truly confident people can wear clothes that many others can buy and still look unique.
He said this is one reason he does not do much red-carpet dressing.
He wants people to make his ready-to-wear clothes their own instead.
He also said he dislikes seeing people wear his label from head to toe.
He used Madonna as an example of someone who created a famous style from ordinary clothing.
He mentioned brands such as Levi’s and H&M to show that accessible clothes can still look extraordinary.
Sabyasachi Mukherjee said he avoids creating custom outfits for many celebrities.
He argued that custom clothing can reflect a desire to display status and exclusivity.
He said confident dressers can make ready-to-wear clothes look distinctive and personal.
Sabyasachi criticized celebrities who want to wear his label completely from head to toe.
He cited Madonna, Levi’s and H&M as examples of accessible fashion used creatively.
- Who
- Fashion designer Sabyasachi Mukherjee, discussing celebrities, clients and personal style.
- What
- He criticized the assumption that custom clothing automatically shows confidence, individuality or couture.
- When
- The remarks appeared in a recent Instagram reel from the Thursday launch of his Delhi flagship showroom.
- Where
- At Sabyasachi’s 26,000-square-foot flagship showroom in Mehrauli, New Delhi.
- Why
- He said custom clothing may be sought to display status and exclusivity, while individuality comes from how people wear clothes.
Sabyasachi’s position
Custom-couture appeal
What custom clothing communicates
Sabyasachi’s position
Sabyasachi said custom clothing may signal that a client wants to display status and exclusivity rather than express individual style.
Custom-couture appeal
The articles report that clients and celebrities seek custom clothing because they want an exclusive, individually made appearance.
Source of individuality
Sabyasachi’s position
Sabyasachi argued that confidence comes from taking accessible clothing and wearing it in a distinctive way.
Custom-couture appeal
The custom-couture approach prioritizes clothing created specifically for one person as a means of achieving exclusivity.
Red-carpet dressing
Sabyasachi’s position
He said he avoids much red-carpet dressing because celebrities generally want custom outfits, and he asked them not to wear his clothes if rack pieces are not good enough.
Custom-couture appeal
Celebrities who request custom clothing appear to regard specially made outfits as more suitable for their red-carpet appearances.
- Speaker
- Sabyasachi Mukherjee
- Main question
- Sabyasachi asked who decides what qualifies as couture.
- View of custom clothing
- He said custom requests can indicate a desire to show status and exclusivity.
- View of personal style
- He argued that people can make accessible, ready-to-wear clothing distinctive.
- Celebrity dressing
- He said he does not dress many celebrities because they generally want custom outfits.
- Showroom
- The Mehrauli flagship covers 26,000 square feet and includes bridal wear, jewellery, ready-to-wear clothing and accessories.
- Example cited
- He mentioned Madonna, Levi’s and H&M as examples linked to accessible fashion and personal identity.
Sources
'I Hate People Wearing Sabya Head To Toe': Why Indian Designer Sabyasachi Mukherjee Doesn't Do 'Custom' Outfits For Celebs
Sabyasachi's Controversial Take on Custom Couture Might Make You Rethink 'Bespoke'
